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One of the hardest things to do for a new web-site is get traffic. One of the tricks of self-promotion (and outside promotion) is to give and get Web Awards.
An award's value can varry from just being just another graphical cross link (which has some value), to having serious value -- depending on the quality of the site giving the award, whether there is a review or more information with the award -- and if the readership is at all interested.
Remember, both the award giver, and the award recipient can get something out of it. It is especially nice to occasional give these out, and entice your readers to explore other sites -- and to try to entice some of their readers back to yours (assuming the recipient cares enough to brag about the award).
The problem with awards is that little sites have far more to gain from them than big sites. Realistically, how many new visitors is a large site going to get from a little one? People in the know, will already know of the big site. So often high-traffic sites have little interest in awards. Despite the negatives (for big sites), they are free publicity -- and if it can entice readers to your site then you have nothing to lose. If the quality of your site is high enough, then you can keep users coming back. So you don't want to give, or get, Web Awards until you are really ready.
A little know fact (to many webmasters) is that Search sites use Web-Spiders / Search-daemons (automated little indexing programs) that go looking through the entire web, trolling for web sites to index and add to their lists. When they find sites, they score them based on how many other sites they find pointing to that site (as well as traffic patterns). So awards, cross links, being quoted (with credit and pointers), and traffic can all help you "rank higher" in the eyes of search sites.
Mac Related Sites Giving Site
Awards
If you'd like to have other Macintosh webmasters take a look at your site and see if it merits an award, these are the pages you should visit. Tell 'em Mac Webmasters sent ya.
- An
Apple A Day Cool Apples
<http://cafe.AmbrosiaSW.com/AppleDays/>
- Fight Back for
MacOS
<http://www.fight4mac.net/>
- MacAddict
<http://www.macaddict.com/>
- The Mac
Lounge
<http://members.xoom.com/knauer/>
- MacMade
<http://www.macmade.com/macmade/>
- MacOS
Zone
<http://www.macoszone.com/>
- Photosphere
<http://www.photosphere.com/compost/award.htm>
- Shepherd's
Pi
<http://members.aol.com/shepherdpi/BaaBaaLou.html>
- SiteLink
<http://www.sitelink.net/>
- TechnoMAC
<http://meadows-success.com/TECHNOmac>
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