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7/5/97 -- Press Still Bashing Apple over business
- I responded to one article about this in 4/11/97 -- Apple cloning fee's. - Now the press is trying to spin Apple and IBM as fighting tooth and nail over cloning fees. <Yawn>. Talk about sensationalism. Show me a company that doesn't negotiate hard and try to get proper value out of its products, and I will show you a doomed company! The Press is over playing it.
What is more reasonable? That Apple management had their heads up their butts, and suddenly saw the light (the next day). Or that the press had their heads up their butts, was sensationalizing or running with bad rumors (coincidentally started by Markoff in the NYT) and got it wrong?!?
Also note that the press is backing down a bit on the stories of Apple trying to put the clones out of business. Apple is now suddenly talking more reasonably. All of a sudden they came to their senses -- yet many involved claimed they were OK all along. Read MacUser interview with the CEO of PowerComputing for more insight. Does this seem like someone getting screwed over by Apple as the press was spinning? Try this quote from PowerComputing - We believe that Apple is committed to licensing over the long term...I think much of what we've heard about very recently in terms of Apple changing its thinking about licensing is...<snip>... As we all move to CHRP, the way that Apple extracts its licensing fees and executes its licensing program naturally has to change, and we're all expecting to see that. That's not a negative thing. I actually see that as a positive, evolutionary step. Because licensing has to work for everyone. It has to work for the clonemakers. It has to work for the customer. And it also has to work for Apple. It is interesting that while the press is claiming that Apple is trying to screw the clone-makers, the largest Mac clone maker doesn't see it that way. So what is most likely to have happened? Apple is
increasing their fees for MacOS 8 and Rhapsody
to compensate for phasing out their Hardware 3/8/97 -- Apple Raising the cloning fee's? That what there is a lot of babble about --the Press has worked themselves up and getting all bothered - and is trying to convince people that Apple was trying to choke out the clones (started with NYT?). Turns out it was just garbage sensationalism - the facts seem to be that Apple is just trying to compensate for lost hardware licensing revenue, and most of the Clone makers aren't very upset.
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