Many, new to the
internet, have never seen a flame before. This may
qualify -- as a master flamer, I wish to show you what a
well written flame looks like.
- The purpose of my flames
are not to harm, but to make the recipient think about
the stupidity of what he said -- and HOPEFULLY,
encourage them to think a little more NEXT TIME,
before he opens his ignorant mouth and crams his
misinformed foot down his self-important throat until
he chokes on his own genitalia!
- Jesse Berst's name is a complete sentence that
explains his latest article -- a burst brain aneurysm
would be the only reasonable explanation for his latest
delusional ramblings --
Jesse has proven himself in the past to be a Microsoft
Apologist, and Apple basher. Well, I suppose it is more
accurate to call him "a basher of everything
not-Microsoft" (or Intel). Just start going through the
article archives, and his bias sticks out like turd in a
punch-bowl. (Sorry for the scatological reference, but
his articles just kept bringing this imagery to
His latest piece (and I'll leave it to the reader to
decide piece of what) is about how (get this) --
Microsoft isn't responsible for the delay of Win98 -- it
is really all Apple's fault (and IBM and Novell). I'm not
kidding! I quote -
- The real blame for this
latest Microsoft fiasco [delays in Win98] lies
with IBM, Apple and Novell.
I've always questioned this guys motivation (and grasp
on sanity), and been astounded by his complete lack of
anything resembling objectivity. But this one is amazing
(not in a good way) -- even for him.
I personally think the his motivations are obvious
- The guy lost all objectivity while working on
- He realizes that MS has a bigger ad budget than
- Most importantly -- his biased Apple Bashing and
stupid actions get him attention and "feedback" for
his "class clown" actions.
Once he started down this path of "childish tantrums
for attention", he was trapped like a junkie to his
addiction. (In this case, the junkie was addicted to
attention -- of course with the incredible insights
offered, and clear thinking <sarcasm>, one has to
wonder if there aren't other mind-altering addictions in
Jesse's life. )
Like a Class Clown, I don't think we should encourage
him (or even laugh AT him) -- just pity him.
I feel sorry for a person that is so attention
depraved that he has to go to such extremes to get anyone
to recognize him. It must be a person with an extreme
lack of self-worth that will throw away his entire
professional ethics (if he had any), and all the things
that are valued in journalists (like integrity,
objectivity, insight) -- and instead go for these
pathetic pleas for attention. The only thing left for him
(on this path) is for him to quit journalism and become a
side-show geek (1)!
(1) For those who don't know, sideshow geeks
are the ones who do stupid things like eating glass or
live animals, piercing their body with large objects,
or doing other things that shouldn't be done -- all
for money or attention.
As is usual for the genre, there are a few partial
facts in his article -- mixed with the usual
misinformation (errors, lies, lack of the full story),
whatever you want to call it.
- Originally Microsoft planned
one Win98 upgrade for Win95 users in early 1998,
another for Win3.1 users a few months
This is wrong (a distortion), who's only purpose could
be to make MS look good.
Originally, MS planned an upgrade to Win95 in '96.
Then they slipped that to early '97... then mid '97 ...
then late '97. Then they scheduled it for early '98. Now
they are slipping it to mid '98. Soon, it will be
shipping December 32, 1998.
Slipping is nothing new to MS. The first schedules for
Win95 (Chicago) was '91 or '92 -- with far more features
than have been delivered yet. Cairo (Microsofts response
and OpenDoc) was promised for for '93. It is 4 years late
so far, and not even on the radar yet.
Jesse fails to mention that MS has this long tainted
history, and instead tries to pretend that this is
Of course this is the same guy that will criticize
Apple's 1 year slip (on a 3 year project), MacOS 8 -- yet
apologizes for MS's 3 year slip (on a 1 year project).
Double standard? You be the judge.
- All three [OS/2, MacOS,
DR-DOS] had opportunities to build viable
competitors to Windows.
All three botched it.
Ahhh, got it --
- IBM blew it by making a superior product that PC
users (and IS managers) were too stupid to see the value
of -- and IBM blew it by allowing a multi-year crusade of
misinformation, by thousands of reporters, to constantly
bash OS/2 in the press. IBM should have never allowed the
press to bash OS/2 right out of existence -- it's all
- Novell blew it by allowing Microsoft to make Windows
"accidentally" incompatible with DR-DOS (which was far
superior to MS-DOS of the time). It wasn't the presses
fault for not pointing out the actions of MS in all this,
and it wasn't the presses fault for allowing another
inferior MS product to succeed -- and it wasn't the
Justice Depts. fault for looking the other way when MS
did many actions that were unethical (and illegal). It
was all Novell's fault.(2)
(2) FWIW, I do think that Novell is incompetent.
One needs only use any version of Netware since the
original DOS version to see that. These guys can't code
their way out of a Do-While loop. (Sorry for the geek
bashing). My point is, that Novell's incompetence with
Netware has little to do with why DR-DOS was destroyed.
- Apple also blew it -- by "allowing" apologists like
Berst to destroy consumer confidence in their OS, via a
campaign of misinformation. It's all Apple's fault.
- And now all those companies are responsible for the
results and harm done to consumers.
Glad ol' Jesse cleared that up -- I was missing it.
For some deluded reason I was thinking that reporters
might be responsible for the words they write, and the
harm they cause. But now I bask in the light of Jesse's
brilliance. Interestingly enough, a response on ZDNET
said the same thing.
There are some other choice quotes in the article (for
the rational readers out there -- not Berst's normal
- Microsoft has proved it can
move quickly and efficiently when pushed by
competition. Witness Internet Explorer, which has made
tremendous (technical) progress since its first
This statement is not completely untrue... but again,
it is lacking in any depth of what really went
- Microsoft moves quickly when it can buy a product
from someone else (say the Spyglass browser) and use it
as the basis of it's product. (MS has a long history of
innovation by acquisition).
- Microsoft has done some rapid response with some
Apps. -- but is much slower about their OS's. Come on, it
took them 10+ years to get a poor rip-off of long file
names, and even those don't work well.
- Microsoft also does well when it can copy others
(like Netscape) and take claim for their innovations
(like they've been doing in the "browser wars"),
Microsoft also does well when they have someone else to
follow -- but has never been a leader. Who would they
(3) I'm afraid that an original thought coming
from Microsoft's campus would cause a chain reaction that
would implode the whole company (and much of the
Northwestern United States) --- kinda like a matter /
anti-matter explosion, this one based around original
thought and anti-thought (process of ripping off others
and making incompatible versions of their products).
- Wait, I'm sorry... I was actually trying to offer
some unique insight and education in an editorial. I'd
better be careful, or the difference between mine and
Jesse styles might cause another of those dangerous
thought / anti-thought implosions that I (and others)
(4) I know others must fear it, or someone at
Ziff-Davis would have had the good sense to reign in
Mr. Berst's ridiculous writings, or fire him because
he reflects so poorly on ZD..
Again, I offer a plea, "Don't waste your time
responding to him." He will only start on his martyr
syndrome again. Think about the mental calisthenics this
guy has to go through to twist and stretch the truth into
his typical article. Now imagine how his mind must work,
and how he will see constructive criticism. Talk about
wasted energy on your part.
If you want to complain, complain to his superiors.
You can complain about how his articles offend
sensibility. Tell them if it angers you. Or you could
tell them the truth about what it makes you want to do
with your subscriptions (if you have any left). (I
personally canceled my MacWEEK, PCWEEK subscriptions --
as I've grown tired of their brand of journalism. The
saddest thing is that PCWEEKs pages are too shiny
(nonabsorbent) to be used for the only thing they would
really be good for!
NOTE: Good flame must be factual, insightful,
and have lots of personal attacks mixed in. The more
accurate those attacks are, the better the flame.
Hopefully, Jesse will feel enough heat that he will
break free that seized-up brain of his, and will stop
repeating MS propaganda -- instead coming up with an
original thought and something worth reading.
All this is, of course, IMNSHO!